Baltimore SEO: Biggest Trends for 2019
During the year 2018 there have been some changes and updates that impacted the Search Engine Optimization landscape and for this reason our Baltimore SEO plans for next year need to be to adapted to the new trends.
In this article we will show some of the latest changes and trends to update your SEO plan for 2019:
1. Mobile SEO:
This past year it became more evident that brands need to take mobile experiences very seriously and to deliver quick and easy answers to their questions.
"2019 will be a year where tying in your SEO strategy harmoniously with other channels and strategies for both retention and acquisition will be crucial as we move further into the era of assistive search." - Dawn Anderson.
Also, for next year it is even more important to make sure sites are mobile optimized because with the latest mobile-first indexing Google now uses the mobile version of your page for indexing and ranking.
2. Voice Search:
Voice Search is the other big trend that brands need to pay attention too. With the rise of voice assistants, brands now need to create and optimize content that answers customers questions.
The biggest trend in search and on the web in 2019 is likely to be voice search. Anyone with a smartphone is now only seconds away from performing a voice search, and then refining that search with another – increasing their user-intent and propensity to take action." - Andy Kinsey
Optimizing content for voice search is also a good opportunity to refine your answers according to your customer's stage on the buyers journey. Top of funnel content should educate and entertain users if they are still in the initial awareness stage, whereas the bottom of the funnel content should inspire and convince users of the quality of the product.
3. Google E-A-T Quality Signals:
After the Google Update in August, brands have to be more concerned about creating content that follows E-A-T signals - shows expertise, is authoritative, and is trustworthy.
However creating content just for the sake of creating content won't work next year because Google also sees the engagement signals of your content. In 2019, the main advice is for brands to create content that helps users and provides useful actionable advice.
4. Brands as Ranking Signals:
During the last year, Google started to use brand mentions online to create a better picture of brands authority in a particular field and to rank them accordingly.
The mentions used to rank brands are usually unlinked and the aspects that are considered are sentiment and context: reputation, trust, advertising, complaint-solving, etc. Consequently, the sentiment around brand mentions can affect the site’s rankings.
"The context in which you engage online, and how people talk about you online, actually can impact what you rank for."- Gary Illyes
Next year, a good action plan for brands is to engage with happy clients as well as to to try to address the customers’ pains mentioning the brands name. No need to include links. Mention your brand name online whenever you have a natural opportunity.
5. Paid Search:
One of the biggest changes in 2018 in SEM occurred for PPC Management with the update of Google's paid advertising platform. Some of the improvements that brands can take advantage of are:
- Responsive Search Ads: a machine learning system that mixes and matches multiple headlines and descriptions together to provide the best ads to customers.
- Landing page score: a score that also tests mobile speed score to help you improve your ppc results.
- Cross-device reporting: combines data from users that use your site across different devices to give them a personalized experience.
- Smart campaigns: designed to help and optimize SMEs that want to advertise online.
"Google search already has features that allow users to search 'near me' and have risen dramatically on mobile. This is a great way to attribute online marketing advertising with offline visits to better understand what ads drove in-store footfall." - Carolanne Mangles
If you want to be prepared for the year 2019 you need to take these SEO trends into account. Many brands are already adapting their strategies, and you can't be left behind.
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