Digital Marketing Strategy: The Best of 2018
We are about to close the year, throughout the year we have seen many product launches, new brands, innovations, useful tools, but above all strategies and at this point it is time to recap and know which Digital Marketing Strategy was the best of 2018.
But there is not only one, in this article you will find the 5 best strategies of 2018.
The Top Digital Marketing Trends of 2018
1. User Created-Content
Brands have found a winning formula: User generated content. This content can be created by micro-influencers and the brand's own consumers, this helps them to make the content genuine and at the same time helps them to combat escalating advertising costs.
The way this works is to see the publications in which your brand has been mentioned, in case a photograph appears to be of good quality or represents the essence of your brand, you should contact the owner and ask for permission to use it. This experience is positive for the creator of the content and will help to obtain an increase in audience exposure for both parties when done correctly.
2. Create Hyper-Focused Content
Just as it sounds, it's about marketing to a hyper-focused audience. Approach to watch your audience carefully and get the attention of the sub-niches of your target by offering quality content that can engage them.
3. Take Advantage of Voice Search
According to Sundar Pichai, 20 percent of queries on its mobile app and on Android devices are voice searches.
The number of users that use Voice Search in their daily lives is increasing, this has been fundamental throughout the year and marketers know it. It is recommended to optimize your website, provide specific and concise answers and research question-based keywords.
4. Video Marketing
Businesses that uses video grow revenue 49% faster than those who doesn’t, This year the video has been an excellent medium for brands to be able to send messages through storytelling and without a doubt it will be a trend that will increase its strength in 2019.
5. AI Automation
According to eMarketer, 1.4 billion people interacted with a chatbot in 2015. Chatbots have allowed to create a channel of communication with the users to be able to solve their problems and likewise generate engagement with the brands.
Three factors for which a large number of businesses have decided to take advantage of this new technology are: Interact with website visitors, qualify leads and personalize the experience.
These strategies have allowed us to approach consumers in a more authentic way by offering them a pleasant experience in which they know that it is not about selling something, but offering an experience and covering their needs.
Have you implemented any of these strategies? Do you know another Digital Marketing Strategy that was part of 2018?
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