Digital Marketing Strategy: Ultimate Guide for 2019

If your goal is to apply some Digital Marketing Strategies on your company, make sure to have a successful plan that looks for every situation in your new year. Determining targets and purposes will lead you and your employees to victorious results.

With this guide we will show you how to structure your Digital Marketing Strategy Plan.

Digital Marketing Strategy: Ultimate Guide for 2019

According to WearenMarketing there are some basic steps to follow when planning a Digital Marketing Strategy, such as the following:

1. Analyze your Digital Marketing Strategy Situation

“If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast.” – Ryan Holmes

Before you start developing your plan, it’s essential that you make an intern and extern analysis (market, resources, competition, etc.) to be informed about the environment.


2. Establish Measurable Goals

Always make sure that your goals are measurable, specific and relevant. For example: Attract customers, be efficient, satisfy your customers, increase them.

Most people are aware of the SMART goal setting model.

  • Specific – Set specific numbers with deadlines.
  • Measurable – Make sure that you have a way to track your goal.
  • Attainable – Use your segment research to make sure that you goal is possible given the segment size and level of competition.
  • Realistic – Do a reality check. Look at your current year’s results. Are the changes that you are planning going to make enough of a difference to support your growth objective?
  • Time-bound – Have regular check ins  so you can make sure that you are on track. This also allows you to do a “what’s working / what isn’t” review.



3. Define your Digital Marketing Strategies

Once you’ve got settled your goals, personalize them. Segment your target audiences, get to know who your customers are, what are their preferences, what are they looking for, etc.

Position your business, search for the best channel so you can get to them.

Be creative! Use Adwords campaigns, blogs, social media, any tool that you think it will get to your clients. Also, lean on keywords and attractive content.


4. Use Marketing Mix

These are the factors to take into consideration when creating our strategies across all the channels we are going to use. The four pillars of the marketing mix are known as the '4Ps':

  • Product
  • Price
  • Place
  • Promotion
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5. Measure Results

Marketing strategy is where we play and how we win in the market. Tactics are how we then deliver on the strategy and execute for success. - Mark Ritson

If you don’t check constantly your numbers, all these steps won’t work, measure the effectiveness of all the activities, don’t be afraid to ask for help, creating this plan on your own might be hard, getting assistance will accelerate the process.

You can combine our tips to your convenience, it all depends on what you’re looking for, don’t improvise; if you want to position and gain more customers with Digital Marketing Strategies, then follow every single step we’ve mentioned.



As we told you, creating a Digital Marketing Strategy Plan will lead you to success, pushing your business into the most positioned companies from the beginning of your year. So we advise you to take these few months that are left to develop it as you wish.

Start 2019 coordinating every detail with a Digital Marketing Strategy on your firm. Contact us, our digital specialists will provide you with the best plan to reach your audience.

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