How to Position a Website in Google
All website owners know that it may seem hard to achieve a good rank in Google. Google's search engine uses a variety of methods to determine which pages are displayed first in search results, and it could be more complicated when doing local SEO.
The exact formula is a secret, but you can do a few things to improve your rank in Google search results by following this tips from Forbes.
TIPS TO HELP YOUR WEBSITE RANK IN GOOGLE
1.MOBILE FRIENDLY CONTENT
An increasing number of users are searching from mobile devices. According to BrightEdge, 57% of all US online traffic now come from smartphones and tablets. That's why Google is determining the relevance of sites according to how well your mobile content is optimized, not just for desktop, so you must do mobile-first indexing.
The increase in the use of mobile devices is related to another important factor that determines your rank in Google: Voice Search. People perform searches in this way to solve a problem or consult information. Your content must be optimized correctly so that it appears in the questions that are frequently asked.
2. OPTIMAL SPEED IN YOUR SITE
The speed at which users browse your website is crucial for Google. The biggest search engine is careful to explain that they expect the speed update to affect a small number of pages. Google will not give a good rank to any site that is not offering a good user experience.
3. SSL CERTIFICATES
In July 2018 an update was made to the security conditions and focused on sites without an SSL (Secure Sockets Layer) Certificate. So, sites without SSLs are likely to fall in Google rankings.
SSLs encrypt data between a web server and a browser, and sites that have SSLs are designated by HTTPS, rather than HTTP.
4. FEATURED SNIPPETS
If you're still not sure what it is, featured snippets make people’s online search easier since they can see the answer they’re looking for at a glance. Featured snippets dramatically increase click-through-rate.
A featured snippet shows up as a block that contains the exact answer to your query. It is found right above the first organic search results, which is why it’s also called “position 0.”
You should pay attention to the searches that are currently done and add them to your content to make it more attractive.
It is true that Google will never reveal the secret formula to position our website in the first results, but without doubt these steps will help you optimize your website and place it in Google.
To learn more, read the article: Mobile Marketing: Voice Search Trends for 2019