San Diego On Site Tips for ECommerce
The search engine optimization (SEO) industry is still growing in popularity and is worth an astounding $65 billion. San Diego SEO helps stores rank in search engines like Google. With Google being the most visited website in the world, ranking high in search can bring your online store a ton of free traffic you can convert into sales. For this reason we show you this article by Oberlo with 8 useful On-Site SEO tips for your Ecommerce website.
San Diego SEO On Site Tips for Ecommerce.
On-site SEO can include tasks such as adding keywords to your titles, images, and url, adding multi-media such as images and videos throughout your content, internal linking, and updating your content regularly with new information.
Conduct keyword research.
You can use SEO optimization tools like Keyword Planner to find keywords. All you need to do is enter a keyword like ‘shoes’ and a list will populate of relevant keywords you can optimize for. The SEO optimization tool also lists the competitiveness of each keyword. Low competition keywords will be easier to rank for than high competition keywords. For product pages, you might choose to optimize for one keyword since there’s such little content on the page. However, for blog posts you might optimize for as many as 7 different keywords depending on the blog post length.
Optimize your website for keywords.
Online store owners need to optimize their product pages, product collections, and blog posts. For product pages, you’ll want to include keywords in your product title and in your product description. For product collections, you’ll want to include some copy describing the collection so that you can rank organically for it. Your blog posts should be optimized to rank for 3 or 4 relevant keywords. You do this by incorporating the keyword in at least 1% of the copy but under 2%. There are some SEO optimization tools you can use to ensure you’re hitting the right percentage. San Diego SEO recommends to also check Free SEO Audit tools. Also, you can use Google Keyword Planner to determine the best keywords to use.
Update your content.
Content freshness is when you update an older article to remove outdated content and add newer relevant content. Doing this to your older content helps you rank better in search. It’s best to do content freshness on your best performing articles. San Diego SEO recommends to update your content every 3-4 months. If you don’t blog on your store, you should consider doing it as it can drastically help your website rank better. If you’re against blogging, you’d need to update your website often. New products need to be added regularly and old products need to be removed as well.
Make your meta titles and descriptions actionable.
While it’s always great to have them optimized for keywords, you also want to optimize for clicks. Why should people click your link in search? For example, The Bay ranks high for ‘women’s pumps’ their meta description reads, “The hottest high heels, sexiest stilettos, prettiest pumps and cutest kitten heels can be found at Hudson’s Bay.” Who wouldn’t want to click that if they’re searching for new women’s pumps? For titles, listicles like ‘12 Ways…’ work really well for blog content. For product pages, the best titles are usually keyword optimized. Avoid giving your products names like ‘Sandra Heels’ which people wouldn’t search for organically.
Never change the URL.
Changing the URL can cause broken links from sites that have given you backlinks. Be mindful of how you name your URL when creating it. For example, adding a number to your URL can be a bad idea. If you update a listicle with more sections the number will change and your URL will be outdated. Aim for a keyword focused URL. If you do change the URL be sure to use a 301 redirection so that you can keep some of the ranking power and backlinks from the previous page.
Add internal links.
On blog posts, you can add links to product pages. On product pages, you might add recommended products. Your internal links need to make sense for the user to encourage them to click other pages of your store. Internal links can lower bounce rates. A bounce rate is a single page visit where your visitors leave without looking at other pages on the site. The closer to 100 the worse your bounce rate meaning that people are leaving your website after visiting that page. The goal is to have a low bounce rate under 40%.
Monitor page speed.
San Diego SEO recommends to very so often monitor your store’s page speed. Large image sizes can slow down your page speed. It’s important to use resizing tools to compress big images to ensure faster speeds. You also don’t want to have too many apps on your homepage slowing your website down. Some store owners add several pop-up apps which can slow down the page speed on your website.
Avoid duplicate content.
Many store owners often have duplicate content on their product pages. They’ll add the exact same sentences to every page for a special promotion. Add unique content on every page.
Discover more about this topic in the article: Maryland SEO Expert Tips to Increase ECommerce Sales.