Stop All Organic Social Media Activity
Life is short.
It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company.
All of it.
Seems radical, but let’s take it one step at a time.
If the purpose is to execute See and Care intent marketing strategies (in the old world sometimes incompletely referred to as brand marketing), you can use the following amongst my favorite metrics to deliver accountability:
1. Unaided Brand Recall
2. Likelihood to Recommend
3. Lift in Purchase Intent
4. Shift in Brand Perception (negative to neutral, neutral to positive, positive to proactive evangelism)
5. Lifetime Value
By: https://www.linkedin.com/feed/update/urn:li:activity:6300392326644666368 @PilarLazzati